SAURABHSINGH.
Senior E-Commerce Manager · Growth Strategist
Helping brands scale across Amazon, Flipkart, Blinkit, Zepto and modern digital marketplaces through data-driven strategy, marketplace optimization, business intelligence and performance marketing.
A category leader who thinks like an owner.
I'm a results-driven e-commerce professional with over four years scaling brands across India's leading marketplaces. My work sits at the intersection of business strategy and hands-on execution — co-owning P&L, planning inventory, forecasting demand and building the systems that turn marketplace presence into sustained, profitable growth.
I've led operations across Amazon, Flipkart, Myntra, Blinkit and beyond — managing listings, pricing, advertising, catalog quality and vendor relationships end to end. My approach is analytical and outcome-focused: I read the numbers, find where growth actually comes from, and build repeatable playbooks around it.
Beyond operations, I lead cross-functional teams, build long-term vendor partnerships and take full ownership of category growth — from selection expansion to promotions strategy to margin protection.
"My mission is to build scalable, profitable and customer-centric e-commerce businesses by combining marketplace expertise, strategic planning and data-driven decision making."
Core values that drive results
The operating principles behind every decision, campaign and category I own.
Ownership
I treat every P&L like it's my own — accountable for outcomes, not activity.
Innovation
Constantly testing new levers — from AI productivity to pricing experiments.
Data Driven
Every decision is anchored in numbers, not assumptions.
Customer First
Great catalogs, honest content and fast fulfilment win long-term.
Growth Mindset
Relentlessly curious, always compounding skills and results.
Execution Excellence
Strategy is nothing without disciplined, consistent delivery.
A track record of compounding growth
Four years, four roles, one consistent pattern — owning outcomes and scaling brands.
Leading in-house and partner brand growth with a focus on organic performance and margin.
Responsibilities
- Own end-to-end marketplace strategy for LEPL house brands
- Optimize listings and drive organic sales without heavy ad reliance
- Build brand presence through smart pricing and premium content
Key achievements
- Sustained 40% average net profit margin
- Grew organic revenue share across categories
Core competencies
Building profitable e-commerce businesses through strategy, execution and continuous optimization.
Marketplace Management
End-to-end operations across 10+ platforms.
Business Strategy
Turning market insight into growth roadmaps.
P&L Management
Owning revenue, cost and margin outcomes.
Inventory Planning
Right stock, right place, right time.
Demand Forecasting
Data models that predict sell-through.
Marketplace Advertising
PPC, sponsored & deals that convert.
Category Management
Selection, assortment & growth planning.
Pricing Strategy
Competitive pricing that protects margin.
Catalog Optimization
Clean, complete, conversion-ready listings.
A+ Content
Premium storytelling that lifts CVR.
Product Launch
0→1 brand & product go-to-market.
Vendor Management
Long-term, reliable supplier partnerships.
Business Analytics
Dashboards that drive decisions.
Data Analysis
Finding the signal that moves revenue.
Excel Automation
Advanced models & automated reporting.
AI Productivity
Leveraging AI tools to move faster.
Website Management
Built & ran brand.com storefronts.
Performance Marketing
ROAS-focused full-funnel campaigns.
Marketplace expertise
Deep operational fluency across India's leading commerce and quick-commerce platforms.
Product categories managed
Cross-category expertise spanning grooming, beauty, personal care and home.
Hair Trimmers
120 products managed
Hair Care
210 products managed
Personal Care
340 products managed
Home Appliances
95 products managed
Beauty Products
280 products managed
Consumer Electronics
76 products managed
Brands I've scaled
From house brands to premium launches — each one taken further than before.
Key responsibilities
A full-stack operator across the entire e-commerce value chain.
Marketplace Operations
Daily ops across 10+ platforms.
Product Listing
Conversion-ready catalogs.
Inventory Planning
Stock health & availability.
Demand Forecasting
Predictive sell-through.
Pricing Strategy
Margin-protecting pricing.
Campaign Management
Full-funnel advertising.
Business Reports
Exec-ready dashboards.
Category Growth
Selection & expansion.
Vendor Coordination
Reliable partnerships.
Profitability
Own the bottom line.
Order Management
Fulfilment excellence.
Website Management
Brand.com storefronts.
Tools & technologies
The platforms and tools I use to plan, execute and analyze at scale.
Microsoft Excel
AdvancedGoogle Sheets
AdvancedPowerPoint
AdvancedCanva
ProficientChatGPT & AI
AdvancedAmazon Seller Central
ExpertVendor Central
AdvancedFlipkart Seller Hub
ExpertBlinkit Panel
AdvancedZepto Portal
AdvancedPhotoshop
ProficientNotion
AdvancedListing optimization
Drag the divider to see how disciplined optimization transforms a listing.
SEO ranking framework
A repeatable pipeline that turns keyword research into marketplace ranking and conversion.
Performance marketing at scale
Managing ₹10L+ monthly ad spend across marketplaces with a relentless focus on return.
Business performance dashboard
A data-driven overview of marketplace growth, business performance and operational excellence.
Business analytics
Growth, spend efficiency and marketplace distribution — visualized.
Revenue vs Ad Spend (₹Cr)
Marketplace Share
Category Contribution Index
Featured projects & case studies
Real problems, structured thinking and measurable business impact.
Achievements that moved the needle
Scaled VGR to ₹250Cr
2024₹140Cr → ₹250Cr annual worth
SH-RD India Launch
20250→1 launch incl. brand website
12X Advertising ROI
2024On ₹10L monthly ad spend
Monthly Sales Doubled
2024₹12Cr → ₹20Cr per month
40% Net Margin
2025Sustained across LEPL brands
Multi-Channel Expansion
2023Scaled to 10+ marketplaces
Certifications
What people say
"Saurabh treats the P&L like it's his own. He turned VGR's plateau into record growth with sharp execution and calm ownership."
How I Think
"Growth doesn't happen by chance. It is built through strategy, consistency and execution."
How I take a brand from zero to scale
A structured, repeatable operating system for marketplace growth.
Market Research
Competitor Analysis
Business Strategy
Pricing
Inventory Planning
Listing
SEO
Advertising
Optimization
Scaling
Business Growth
Behind the work
Why work with me
Combining business strategy, marketplace expertise and execution excellence to build scalable e-commerce businesses.
Business Strategy
Turn market insight into roadmaps.
Category Growth
Selection & assortment expansion.
Marketplace Expert
Deep 10+ platform fluency.
Performance Marketing
ROAS-obsessed campaigns.
Leadership
Lead cross-functional teams.
Data Driven
Decisions anchored in numbers.
P&L Ownership
Accountable for the bottom line.
AI Productivity
Move faster with modern tooling.
Quick recruiter snapshot
Everything a hiring team needs to know — at a glance.
Let's build something great together
Open to Senior E-Commerce Manager roles and category leadership opportunities. Let's talk growth.